Xbox Live Marketplace rebranded as Xbox Games Store

Xbox homepage, the Xbox 360’s online marketplace was rebranded this week ahead of the Xbox One’s launch in November.

When approached to confirm the rebranding, a Microsoft spokesperson told Joystiq, “That’s right, [Xbox Live Marketplace] is now called the Xbox Games Store, and will sit alongside the Xbox Music Store and Xbox Video Store. This is to make it easier for consumers to find content both on Xbox 360 today and Xbox One when it launches in November.”

Given all the pre-Xbox One streamlining going on, including the switch to real-world currency on Xbox Live, a new moniker for the Xbox 360’s online marketplace (and soon to be the Xbox One’s) is not a big surprise and maybe not the biggest news either. Still, it does mean after nearly eight years we have to say sayonara to Xbox Live Marketplace, a name that sort of rolled off the tongue in an after-eight-years-it-really-should way.